Top 5 Social Networking Apps in Romania Q1 2024 Performance

In the first quarter of 2024, the top five social networking apps in Romania—Threads, WhatsApp Messenger, Facebook, Messenger, and Telegram Messenger—showed varied performance trends across downloads, revenue, and active users.

Threads experienced fluctuating weekly downloads, starting at 83.6K in early January and dipping to 24.4K by early February. However, downloads rebounded to 39.4K by mid-March, closing the quarter at 33K. Active users showed a consistent increase, peaking at nearly 395K by the end of March.

WhatsApp Messenger maintained a stable download rate, starting at 56.5K and ending at 36.6K. Active users saw a slight rise from 6.36M to 6.61M throughout the quarter, indicating steady user engagement.

Facebook had notable download spikes, particularly in late February with 135K downloads. Revenue peaked early in January at approximately $7.5K but saw a decline towards the end of the quarter, settling at around $5.1K. Active users remained robust, peaking at 9.57M in late February.

Messenger showed a similar trend, with downloads peaking at 108K in late February. Revenue saw minor fluctuations, peaking at $454 in early January and ending the quarter at $211. Active users hovered around 6M, with a slight increase to 6.22M in late February.

Telegram Messenger experienced consistent downloads, ranging from 20K to 30K. Revenue peaked at $3.8K in mid-February. Active users showed a gradual increase, peaking at over 1M in mid-March.

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